What do Donald Trump, Nelson Mandela, Eric Clapton, Al Pacino, Rudolph Guiliani, Richard Gere, Kofi Annan, and Vladimir Putin all have in common? They have one thing in common for sure, that being that they are each among an elite group of 25,000 men who have their bespoke suits made by Brioni in Italy. Master tailor Nazareno Fonticoli and public relations expert Gaetano Savini founded the Brioni Company and label in Rome, Italy in 1945. The name Brioni refers to the Croatian Islands whose elegant resorts were popular with Italian aristocrats prior to the Second World War.
Brioni changed everything about men’s suits from their appearance to their purpose. Before Brioni, suits were designed to keep a man warm and therefore were bulky, padded and oversized; they were made of heavy materials that were undeniably both hard to work with and lacking in style. They were for better words, uniformly drab. Brioni’s realization that men were now working in climate controlled environs and living more and more in warm weather climates, allowed them the opportunity to use their skills as a designer to create lighter, close-fit suits which were constructed to make a man look good.
